Google Ads2,904
Meta2,311
Your shop1,987Which one is right??
Three tools, three numbers
Every meeting starts with the same question: which one is right?
More revenue from the same media budget for D2C enterprises in 5+ markets.
One privacy-compliant data foundation, comparable across every market, so your bidding optimizes on complete signals instead of gaps. The first market is live in 12 weeks, every other one follows the blueprint.
your-brand.comScan
60of 100
Needs work2 issues2 to improve4 OK
Sales your ads see~80%
Consent riskHigh
Markets comparableNo
- ✓Tag managementevery change needs IT+10
- ✓Analytics propertiesnumbers you cannot trust+10
- ✓Consent platformlegal risk+15
- ✓Consent Mode v2Google misses sales+15
- !First-party endpointbrowsers hide sales+5
- ✕Pixels outside consentfires without consent0
- !Containers & propertiesnumbers do not match+5
- ✕Country versionsmarkets not comparable0
Trusted by
A normal week in multi-market marketing.
What we find in almost every multi-market setup before we start.
Google Ads2,904Meta2,311Your shop1,987A/B testCRMEmail
DE
FR
IT
Excel
ExcelUKnone
PL???
Which market works best?
Five markets, five setups
Every country tracks differently. Nobody can say which market really works.
Campaigns · last 7 daysCampaignCostConv.
Autumn_DE_Search€5,3920
Autumn_FR_Search€3,1180
Autumn_IT_PMax€2,7400
Since the relaunch??
The budget runs, the tracking does not
After a relaunch the money keeps flowing and the conversions stop counting.
TRACK-1482
Update purchase event for new checkout
M
Marketing · 3 weeks ago
Campaign starts Monday. Can we get this in?
M
Marketing · today
Any update? It went live without it.
Still not fixed??
Every small fix takes weeks
One tag change waits for a ticket, a developer and the next sprint.
Why clients bring us back.
Client recommendation on LinkedIn
“If you need analytics you can actually trust, Tom from Web Wombats is the person to call. I worked with him as an external partner at Medela and brought him back at Ypsomed because he delivers every time.”
Works with the tools you already run.
No new platform, no rip and replace. We make your current stack measure properly.
Google Analytics
Google Tag ManagerGoogle AdsMeta
BigQuery
Google Merchant CenterShopify
Shopware
TikTokSalesforceHubSpotKlaviyoGoogle sees only half of your sales.
European average. Pick your setup to see how many come back.
seenestimated by Googlerecoveredinvisible
European average
51of 100 sales reach your ads
49 sales stay invisible: 40 from visitors who decline cookies, 9 lost to ad blockers and browsers.
See your real number →How we calculate this
- 40 of 100 visitors decline cookies. Their sales stay invisible to tracking, by law.
- 9 more are lost to ad blockers and browser limits, even with consent.
- 51 are left that your ads see.
- Consent Mode v2: Google estimates about 18 of the declined sales from anonymous signals. Estimated, not tracked.
- Server-side: your own server sends the data and gets back about 7 of the blocked sales, only for visitors who consented.
Typical values across European markets. Your real numbers depend on your cookie banner, audience and markets. The free scan checks your setup.
Your data belongs to you. Not to your agency.
When an agency leaves, your account history, audiences and conversion data should stay with you.
Today
- USGoogle Ads accountowned by Agency A
- DEMeta datasetowned by Agency B
- SGTag Managerowned by a freelancer
- UKAnalytics propertyowner unknown
Agency changes, history gone.
With one owner
Your companyowns every account
Google Ads MCC✓Meta Business Manager✓Tag Manager✓Analytics✓Agency AAgency BFreelanceraccess only
Agencies get access. You keep ownership.
What changes.
TodayWith Web Wombats
- Three tools, three numbersOne number everyone trusts
- Five markets, five setupsEvery market measured the same way
- Campaigns go live unmeasuredMeasured from day one
- Ads learn from part of your salesAds learn from every sale consent allows
- Agencies own your accountsYou own every account
- Small fixes take weeksFixes in days
See where you stand today →Free tracking score, 30 seconds, no login.
From first scan to one truth in every market.
Small steps, each one worth it on its own. You decide after every step, and everything we build stays yours.
- Step 2
Audit
Know what it costs.
Every gap ranked by revenue impact.
- Step 3
Pilot market
Proof in one market.
Live and measured before you scale.
- Step 4
Rollout
Every market. One standard.
The rest follow the template, wave by wave.
- Step 5
Operations
Nothing breaks unnoticed.
Releases, consent changes, new tools. We catch it first.
→Result: one truth across all markets and more revenue from the same media budget.
More than eight years of tracking for enterprise brands.
I'm Tom, and I have worked in tracking for more than eight years. I started at Webrepublic and have worked on setups for more than 20 enterprises in over 40 markets, including FIFA, Ricola, PostFinance, Twint, Mammut and Medela.
In 2022 I founded Web Wombats. You work directly with the people who build. No account manager layer, no junior staffing.
8+years in digital analytics
20+enterprises
40+markets
Tracking set up under every major privacy law
and moreUSEU · UK · CHCNJPSGAU
- European UnionGDPR
- United KingdomUK GDPR · PECR
- SwitzerlandnFADP
- United StatesCCPA · CPRA
- ChinaPIPL
- SingaporePDPA
- AustraliaPrivacy Act
- JapanAPPI
For marketing teams ready to stop firefighting their tracking.
You are expanding into new markets
Each new country should measure comparably from day one. You need the template before the next market goes live.
Your markets have grown apart
Country teams and agencies built their own setups. Now you want to steer centrally, on a shared foundation.
The setup exists, but nobody runs it
The project is done and the agency moved on. You need someone who owns it for the long term.
Recognize yourself? Start with your free tracking score, it takes 30 seconds.
Measurement, explained for marketers.
meta 312 conversions
google ads 268 conversions
ga4 191 conversions
orders 240Why every platform shows you different numbers
finance €1,377,414
delta undecided, againWhy your dashboard never matches finance
sGTM → GA4 · Ads · Meta CAPI
consent forwarded + enforcedShould you run tracking on your own domain?
google ads 268 conversions
ga4 191 conversions
orders 240Why every platform shows you different numbers
They will never match, and none of them is lying. What each number counts, and which one to use for what.
Read the article → dashboard €1,412,900finance €1,377,414
delta undecided, againWhy your dashboard never matches finance
Name the six reasons for the gap in your next meeting, and what to demand so it closes for good.
Read the article → browser → metrics.yourdomain.comsGTM → GA4 · Ads · Meta CAPI
consent forwarded + enforcedShould you run tracking on your own domain?
The honest decision guide: what first-party tagging changes for your ad performance, what it costs, and when to skip it.
Read the article →Questions we get a lot.
Do we need our own developers for this?
Barely. We implement most of it ourselves, in GTM, server-side tagging and consent configuration. Where code changes are needed, we deliver a precise spec your team can implement without follow-up questions.
We already have an agency. Does this fit?
Yes. We take over the measurement layer, your agency keeps running the campaigns, just on better data. Many agencies are glad when someone owns data quality.
How do you handle GDPR and Swiss data protection law?
Consent has been our specialty for years. Every setup is built so your campaigns get every signal they are legally allowed to use, and nothing more. We deliver the documentation with it, so the legal review stays short.
What does it cost?
The tracking score and the intro call are free. The audit is a fixed price and is credited in full if you go on to commission the blueprint. For the pilot and rollout, the audit gives you a reliable estimate across all markets before you commit.
How fast will we see results?
We implement the first quick wins during the audit. The pilot market runs on the new data foundation after 12 weeks, then a wave of three to five more markets follows every six to eight weeks.
What happens after the rollout?
Tracking is never done: websites change, and so do platforms. In operations we monitor the tracking, check every website update and keep all markets current, with a shared ticket pool instead of timesheets.
Find out where your budget goes blind. In 30 seconds.
Google's consent changes are already rolling out. Every month on incomplete data costs impact nobody sees.
Rather talk directly? Book a 25-minute call
- Enter your domain30 seconds. No login, no access.
- Get your score and reportEight checks, weighted to 100 points.
- Walk through it with us25 minutes, optional. We check what a scan cannot see.